Stop wasting money on ads that are producing minimal results. Make this one simple change to your ads and watch them become super successful.

The one simple change you should make is to . . .

Never use your logo at the top of your ad

Your logo should go in the bottom left or right corner of your ad.

The top of your ad should have a headline that promises a strong benefit and one that answers the questions, "What's in it for me?" In other words, "Why should I eat at your restaurant?"

Logos served a big purpose at one time. Logos were originally useful to develop brand loyalty when most customers couldn't read. People could recognize the box of Morton's salt showing a picture of the little girl with an umbrella or Aunt Jemima's picture on a box of pancake mix.

Today, when you see McDonald's famous "golden arches," you're getting a message. The logo is saying, "Here are are." But . . .

Face it -- You do NOT have the budget to get your logo to be as well known as McDonald's logo and your logo doesn't say anything anyway. Forget about it.

To make things worse, most logos are designed by a graphics designer trying to use some font style that no one can read. There's no message in logos.

I'm not down on logos. There are a lot of places where you should use your logo. Your logo should be on the front or top of your menus, on your letterhead and business cards and almost everywhere EXCEPT as a headline for your ads.

Yes, you need a good logo for your restaurant (or almost any other business). I have a logo for for this website.

By the way, if you need a good logo, check out Got Logos. I get all of my logos from Daniel and Mark at this site. They're fast and they only charge $25 for a basic logo. If you need a more advanced logo, check out their Got Logos Deluxe website.

They designed my logo for the this site. Take a look at it below.

Notice that it does NOT promise any benefit or give you any strong reason to subscribe to this website. (Of course, that is not the purpose of a logo.) It does have words that you can read, but it's NOT a headline.

You can bet that I will not be using this logo (or any logo) as a headline for any of my ads. I will be using a headline with a strong promise something like the one shown below:

Next, look at the logo below that I used at the top of this page. It is not necessarily an example of a good logo or a bad logo, just a typical logo.

You can probably read the word "Cafe" in the logo, but it does not give anyone a reason to visit the restaurant and it should never be used at the top of an ad. Use it like a logo should be used -- NOT as a headline.

Now look at the "Related Articles" below showing you how to write good headlines and the article showing you how to find out what's special about your restaurant that you should be promoting and you will be ready to change your ads and make them really profitable.

Bottom line: Yes, your business needs a good logo, but trying to use it as a headline to promote your business is costing you dearly.

Immediately move your logo to the bottom of all of your ads and put a strong headline at the top of your ads and watch your response rates really take off.

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