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Let your competitors keep paying top dollar for their advertising while you save thousands of dollars and get the same amount of advertising. Every dollar saved on advertising goes straight to your bottom line.

Here are the two statements that are worth their weight in gold when it comes to buying advetrtising:

#1 ALWAYS flinch at the first price or proposal

Good negotiators know that you should always flinch with shock and surprise at the other side's proposals. Even if the price quoted is half of what you expected, you should still flinch and say, "That's WAY out of my budget."

#2. Three powerful negotiating concepts in one simple sentence.

"If I could, would you" --

"Absent higher authority" and

"Converting cash dollars to trade dollars"

When you're down to the final negotiations, you can say,

"If I could get my (accountant, owner, wife, or some absent higher authority) to go along with this, how much of that price could you take in trade or gift certificates?"

If you want to save even more on your advertising expenses, see all 7 of my Magic Negotiating Tips.