Have some marketing money in a sugar bowl and set aside for special marketing opportunities


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home | Tip of the Week | Have some marketing money in a sugar . . .

Have some marketing money in a "sugar bowl" and set aside for special marketing opportunities

Set some marketing money aside for special marketing opportunities.

Ad salespeople get desperate more often than you think and will offer unbelievable deals to just fill up space and finish a project.

For example, I saw a restaurant not long ago pay over $1,000 for a full page ad in a hotel publication and then turn down the opportunity to place the same ad in a larger, nicer, and closer hotel at a price of only $195.

They missed this opportunity because they said they had already over-spent their ad budget. Don't let this happen to you.

When you get a chance to buy an ad that you think will benefit your business, make a very ridiculous, low-ball offer. You will be surprised at how often the salesperson will take you up on your offer.

This is a great way to learn how to negoatiate also. You make a very low-ball offer and you don't really care whether it gets accepted or not. If your offer doesn't get accepted, you will have money make another low-ball offer to the next salesperson who comes in.

By having a little money set aside for special marketing opportunities, you will be able to make these low-ball offers and get some outstanding ad deals.