If you want to make your restaurant super successful, you have to find a cost-effective way to replace the customers you're constantly losing.

Here's how to get a steady stream of new, loyal customers every month with absolutely no effort on your part.

People are creatures of habit. We like to do the same thing over and over -- like eating at the same restaurant.

For example, I lived on Hilton Head Island for 17 years. There are over 100 restaurants in the area and I averaged eating out more than once a day. In 17 years I probably never ate in over a half a dozen restaurants. Two or three restaurants got most of my business.

It's hard to convince a new mover to try your restaurant after they have found a favorite restaurant or two. They no longer want to try the unknown. You want your restaurant to become one of their favorites and then it will be hard for your competition to pry them away.

Look at it this way -- New movers eat out about 10 or more times a month. If you can get them to come into your restaurant, you have a chance to make it one of their favorites. Make them regular customers and you could see them once a week or more. What would that be worth to you?

How many new families are moving into your area each week?

Click on the link below and enter your zip code and see how many new families are moving into your zip code each month. How many zip codes does your restaurant serve? Check them all and see the total number of potential loyal customers you're missing. And remember, there are typically more than one person in each household.

http://www.movingtargets.com/zipcodes-search.asp

You can contact all (or any number) of these new families moving into your area. You can select by (zip code or within "x" miles of your restaurant, etc.) You can select homes only or apartments or both and select only people moving from "x" miles away, etc. You're in control.

How do you get started?

You could buy a source of names, design a gift certificate and address and mail the gift certificates each month. But you and I both know this will probably never get done. It's a good idea that will just never get implemented -- that is, if you plan on doing it in-house.

Here's how to get new movers into your restaurant with absolutely no effort on your part

There are companies that will do all of this work for you, but the absolute best company in the industry in my opinion is www.MovingTargets.com.

I am not an affiliate and I get nothing out of recommending them to you (except getting to keep you as a subscriber if I help you make money with your restaurant).

What would a gift certificate and letter look like?

Here it is. See for yourself.

(Or Moving Targets can design a custom gift certificate for you with your logo and custom information on it, but I have found that the classic style shown above works just as good and maybe even better.)

Want to know more? Take a look at Moving Target's "Frequently Asked Questions" and "More Information" pages below::

http://www.movingtargets.com/faq.asp

http://www.movingtargets.com/moreinfo.asp

$100 in cash free just for trying MovingTargets

To get your $100 in cash, call Moving Targets' toll-free number, 800-926-2451 and ask for an Account Representative. Any Rep can help you with this special offer. Just tell the rep. that you are a subscriber to the www.MarketingYourRestaurant.com newsletter or website.

Your rep. will explain everything to you, get you set up to do a test mailing and as soon as you mail 300 letters, he or she will send you $100.

If this article sounds like an advertisement, I apologize and let me reassure that I get nothing out of your doing business with this company.

If I came on strong, it's because I have seen this program work over and over and in my opinion, it's one of the best marketing investments you can make.

Nothing is better for your business than getting a steady stream of new loyal customers and I don't know of any better or more cost-effective way to do it.