How to market your restaurant in a bad economy, cut advertising 80% and drive a starving crowd to your restaurant on a shoestring budget.
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You'll find restaurant marketing tools, proven strategies, techniques and more here.

Everything you need to quickly drive a starving crowd to your restaurant on a shoestring budget.

Here's another recently discovered way to promote your restaurant on a shoe string budget. Use Million Dollar Bills as described here: Million Dollar bills.

Million Dollar Bills

When I need help marketing my business on the Internet, I turn to Search Engine University to see How to use search engines to market a business on the Internet.

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Restaurant Music

Many restaurants find that having live music is a good investment.

The Violin, Mandolin, Fiddle, Guitar, Accordion, Dobro, Drums and Hammered Dulcimer are popular musical instruments used by many restaurants. Below are reviews and sources of information about each instrument.

Violin

Violin Reviews

Mandolin Reviews

Gibson Mandolin Reviews

Openback Banjo and Clawhammer Banjo Reviews

Hammered Dulcimer Reviews

Bluegrass Fiddle

Bluegrass Guitars

Accordion Reviews

Used Accordions

Clawhammer Banjo

Dobro Reviews

Drums Reviews










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home | Sample Articles | How a few employees can review your . . .
 

How a few employees can review your restaurant online and put you at the top of Google

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You can quickly get your restaurant listed at the very top of the Google search results on the Internet (this will bring in huge crowds). You can do this without knowing anything about computers or anything about the Internet.

Here's how:

Whether you love it, hate it or just don't know much about it, the Internet is fast becoming a major player when it comes to bring customers into restaurants. And you can bet that the Internet influence is going to be getting stronger all the time.

More and more visitors and locals alike are now searching the Internet to find information about restaurants in the area before they go out to eat.

When someone does a search like, "Dallas restaurants" or "Restaurants in Chicago, IL" (and you have a restaurant in the city being searched for), it would be great if your restaurant was at the very top of the first page of search results.

Up until now getting listed at the top of the list has been hard to next to impossible for small independent restaurants. You had to have a LOT of incoming links to your website to make this happen -- but not anymore if you use the following technique.

Now there is an easy way to quickly get ranked at the top of the Google search results -- even if you don't know anything about computer or the Internet

Here's how:

In the last few years Google has started valuing links from what they call, "Trusted Sites" much more than from unknown or untrusted sites. For example, if you got a link from CNN that would be a lot better than a link from a local farmer who sells you fresh vegetables.

Now it looks like Google has decided that sites that allow customers to post reviews of restaurants are "Trusted" sites. So all you have to do is get some reviews about your restaurant posted on some of the popular review sites.

Let me show you what reviews on these review sites can do for you. Google has started showing what they call their, "10-listing One Box" at the very top of their search results when people search for restaurants or hospitality businesses.

When I searched Google for "Asheville restaurants," below is the results that appeared at the very top of the search results page. The restaurants shown are generally shown from top to bottom based on the number of reviews posted, but not exactly. This is because Google values reviews from some sites more than from other sites.

Notice that it only took 10 reviews to get a restaurant listed in this 10-listing One Box" in Asheville. You probably have more employees than that.


  

Now take a look at the results for a larger city. Below is the box that showed up when I searched for, "Orlando restaurants." Even in a large city like Orlando, Florida, you can be listed in the "10-listing One Box" with only 25 reviews. See the snap-shot below:


  

I checked some smaller cities and when searching Google for "Columbia SC restaurants," I found that you can be in the Top-10 Box with only ONE review.

Note that for cities that have the same city name in different states, it may be necessary to include the state in your search like in the above example for Columbia, SC.

Even if your town is not yet listed, it's worth your while to start getting reviews posted. Google is adding more cities and towns all the time and they are probably valuing these trusted review sites as one of the many factors they look at when deciding where in the list to rank restaurants even when they don't show a "10-listing One Box".

I checked Nashville Tennessee which has millions of visitors a year going there for the Grand Ole Opry and the country music tours, etc. All of these people are going to be eating out. A restaurant can get in the Top-10 Box with only 32 reviews.

You probably have this many employees and friends who would post a review for you -- particularly if you have their spouses post a review also.

Where do visitors need to place their reviews? Below is an alphabetical list of 21 sites that Google is currently getting data from. The majority of the following 21 sources accept public reviews.

You (or one of your employees) should post a review of your restaurant (using slightly different words) to each of the sties below. This will let you know for sure that they are currently accepting public reviews for restaurants in your area.

10best.com
Aol.com
ChefMoz.org
Citysearch.com
Dine.com
DiningGuide.com
Dinnerbroker.com
Frommers.com
Greenopia.com
Insiderpages.com
Menupages.com
Mytravelguide.com
Priceline.com
RestaurantRow.com
Travelocity.com
Travelpost.com
TripAdvisor.com
Virtualtourist.com
Yahoo.com
Yelp.com
Zagat.com

www.TripAdvisor.com is a very powerful and trusted site in Google's eyes. The number of reviews I found coming from this source was substantial. So this is a great place to send visitors.

Yelp, Insiderpages and Citysearch are now back on Google's trusted list and are good places to have reviews posted.

Don't have all of your reviews coming from just one review site and don't give people a script to use. You don't want all of your reviews sounding exactly alike.

Here's how to take action immediately

At your next employee meeting you (or one of your employees) should explain the process of posting reviews (and the benefit to your restaurant). Then if possible, have someone actually go through the process and demonstrate how to post a review of your restaurant on one of the review sites.

After you show them how, ask each employee to post at least one review using their home computer when they go home. Also ask them to ask their spouse or roommate to post a review. Then follow up the next day (and the following day) to see how many of them did post a review. Let them know how important it is.

If you have a mailing list (email or regular mail), sent out a request asking all of your customers to post reviews for you. Maybe even hand out cards to your guests showing them exactly how, where and why to post a review of your restaurant.

Bottom line: Get some reviews posted about your restaurant and you will soon have large crowds coming to your restaurant. This will cost you absolutely nothing and it will pay bigger and bigger dividends for years to come.

What could you do this week to bring more customers into your restaurant than to start the process of getting reviews posted about your restaurant?




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