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How to Market Your Restaurant in a Bad Economy
Drive a starving crowd to your restaurant . . . even on a shoestring budget. Learn the secret restaurant marketing strategies and plan that will slash thousands of dollars from your advertising budget while bringing in all the customers you'll ever want with my . . .
Restaurant Marketing Plan that works
Join our community of independent restaurant owners and restaurant managers who are growing their restaurants by leaps and bounds.
Join Now and get it all . . . including access to our ever-popular and lively, Members-Only Discussion Group.
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What one restaurant manager learned about gift certificates
Have you every wondered what the real facts are when it comes to selling and redeeming gift certificates? Nothing beats looking a full year's worth of real numbers from a restaurant managers who kept impeccable records. Here are his numbers and how you can use this information to help you decide how you should manage the sales and redemption of gift certificates . . . keep reading
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Are you ready for the new year?
I had a wonderful breakfast Christmas morning at a beautiful bed and breakfast. I had been going there for years, but I was showing someone their website and I was amazed at the errors, typos and out of date info on the site. Is your website up to date: Here are some of the things to look for . . . keep reading
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Marketing a Restaurant is no longer a simple process
It used to be that you could run a few ads in your local newspaper, have a large Yellow Page ad and that's all there was to it. Now that's a recipe for disaster. Also, in the old days, (a year or two ago), about all your customers knew about your restaurant was what you told them or what they experienced for themselves. Now they rely on what the rest of the world say -- whether it's fact or fiction. . . . keep reading
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The missing link to Christmas party profits
I'm sure you know how to promote the fact that your restaurant is hosting Christmas parties - table tents, announcement on your web site, Facebook, a banner in the lobby, announcements in your newsletters, etc., but there's one more important step in the process where many restaurants fall short when it comes to booking all of the available dates and making big profits. Here's the missing link . . . keep reading
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How to use a cup to bring customers back
We all know that it's less expensive to get a customer to come back than it is to get a new customer to come into your restaurant. But getting a customer to come back is not easy either. Here's a technique one restaurant manager is using that's working wonders . . . keep reading
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Where's a good place to eat?
Have you taken one of the commercial tours of your town? Even if you've lived in the town all your life, there's probably a lot you can learn about your city, and you may be able to greatly increase the business at your restaurant, here's how. . . . keep reading
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The zero cost way to have a book published in one week
When you write the book, you're considered an expert. Yes, writing a book will make you an instant expert. Publishing a book and being considered an expert will add a lot of clout to your restaurant and help make it unique. Now you can write and publish your book in less than a week and you can do this for absolutely zero cost. Here's how to make it happen . . . . . . keep reading
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What to include in your email
You don't want to send a boring message and waste your customers' time. If you do, they won't even open the next message they get from you. Here's an example of an effective email message and a format you can follow: . . . keep reading
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World's best restaurant closes
Why did a restaurant that was voted the "World's Best Restaurant" five times, close after 27 years in business? It wasn't that it didn't have customers. In fact, it had so many customers, reservations were determined by a lottery system. What did they do wrong? What can you learn from the demise of this famous restaurant? . . . keep reading
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Should Groupon be part of your Marketing?
Unless you're like the guy in the Geico commercial and live under a rock, you have heard about Groupon and more than likely you've been approached by a Groupon salesperson. There are a lot pros to using Groupon in your marketing mix, but is it right for your restaurant? . . . keep reading
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Is it really profitable to give away a birthday dinner?
Is giving away a totally free birthday dinner (with no strings attached) really a profitable idea or should you have some conditions like they must buy at least one other dinner, etc.? Will you be ripped off by free-loaders and deadbeats? Let's look at some real numbers . . . keep reading
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Here's what our members are saying ...
"I have a master's degree in retail marketing and have owned and managed restaurants for 22 years.
I thought I knew most of the effective restaurant marketing techniques, but I found a wealth of new information on this site."
Paul Stephenson.
Owner of
Kingfisher Seafood and Steakhouse
Hilton Head Island, SC
"Your restaurant marketing and advertising techniques really bring in the customers."
Don Millar
General Manager
O'Charley's
Gallatin, TN
"My restaurant was losing money and sinking fast. The information on this website enabled me to turn my business around and make it highly profitable in a matter of weeks"
Michael Deming
Columbia, SC
"Your marketing techniques are amazing and they work like magic."
Christine Emerick
Owner of
Cobblestone Cafe
Savannah, GA
"I found your marketing techniques to be straight to the point and very effective."
Jim Hagy, Owner
Chef's Market and Catering
Goodlettsville, TN
"My deli is small and I wasn't sure your marketing strategies would apply to my business, but they were dead on. I haven't tried everything yet, but the techniques I have tried are really bringing in the business."
Scott Wilson, Owner
P.J.'s Deli
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